Knocking off a proven control takes time. We did it three times in less than six months — and keep doing it year after year!

The Client

Best Egg is an established online lender that offers consumers a
variety of personal loans, credit cards, and financial tools.

The Situation

Best Egg’s personal lending operation was driven by dozens of hardworking direct mail controls. Quattro was asked to take a crack
at testing new creative against some of the company’s very best.

The Solution

We approached the challenge by studying what’s worked for Best Egg in the past, then exploring new ways to do it even better. Multiple formats, designs, and messaging platforms were considered before landing on the test creatives (and soon-to-be new controls).

 

 

 

 

 

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