by Quattro PR | Nov 11, 2015 | Agency, Content Marketing, Digital Marketing, Social Media
Updated on February 16, 2017. After sitting in on my first meeting at a marketing agency, I walked out of the conference room with my notebook page crowded with unfamiliar acronyms to look up. Bottom line: I had no idea what they were talking about. This... 
by Quattro PR | Oct 23, 2015 | Content Marketing, Digital Marketing
For businesses that want to reach their customers easily and affordably, email marketing is a go-to option. The benefits of email marketing are numerous: the ability to tailor your message to specific segments, have immediate reach, and monitor customer behavior... 
by Quattro PR | Oct 16, 2015 | Content Marketing, Digital Marketing
If there’s one mantra that seems to be used more than any in marketing it’s this: it’s always changing. New developments—like updates in technology—lead to changes in strategy. The same can be said for the mortgage industry. Rates fluctuate, lending standards change,... 
by Quattro PR | Oct 8, 2015 | Content Marketing, Digital Marketing
You’ve just sat down at your desk with your cup of coffee. It’s 9:00 AM (closer to 8 if you’re an early bird, like me.) You’re getting ready to tackle your day. As a content marketer, this could mean you’re getting ready to dive into that content audit you were... 
by Quattro PR | Sep 15, 2015 | Content Marketing, Events
When I was 10, I saw the Backstreet Boys perform from the first row. Seeing five guys whose pictures I had posted around my room in real-life was pretty much a dream come true – obviously. Fast forward to 15 years later and I had that exact same feeling sitting in the...