by Quattro PR | Dec 14, 2015 | Digital Marketing, Social Media
We had the chance to sit down and chat about 2016 marketing trends with the always insightful and savvy Julie Herbster, Quattro’s Vice President of Digital Strategy. Herbster’s 2016 marketing predictions go beyond digital efforts and expand into the different ways we... 
by Quattro PR | Nov 11, 2015 | Content Marketing, Digital Marketing, Direct Marketing, Social Media, Uncategorized
By: Max Eisenberg “I have a recommendation for a new marketing program I’m passionate about, but how do I get management’s approval?” This scenario takes place often in the marketing world; you have great ideas and want to act on them, but don’t know how. Overcoming... 
by Quattro PR | Nov 11, 2015 | Agency, Content Marketing, Digital Marketing, Social Media
Updated on February 16, 2017. After sitting in on my first meeting at a marketing agency, I walked out of the conference room with my notebook page crowded with unfamiliar acronyms to look up. Bottom line: I had no idea what they were talking about. This... 
by Quattro PR | Nov 9, 2015 | Digital Marketing, Social Media
Updated on June 27, 2017. The other day, my stepfather said something at the dinner table that changed my thinking. He said, “We just hired a new engineer at the plant today. I found him on LinkedIn. He sent me a message saying he was interested in the company.” Now,... 
by Quattro PR | Oct 23, 2015 | Content Marketing, Digital Marketing
For businesses that want to reach their customers easily and affordably, email marketing is a go-to option. The benefits of email marketing are numerous: the ability to tailor your message to specific segments, have immediate reach, and monitor customer behavior... 
by Quattro PR | Oct 16, 2015 | Content Marketing, Digital Marketing
If there’s one mantra that seems to be used more than any in marketing it’s this: it’s always changing. New developments—like updates in technology—lead to changes in strategy. The same can be said for the mortgage industry. Rates fluctuate, lending standards change,...